Sdu Uitgevers chooses AdFactory advertising system

April 2016, Arnhem, the Netherlands – AdFactory-International is happy to announce that Sdu Uitgevers from Den Haag, the Netherlands, have selected the AdFactory advertising system for their print and online publications.

The browser based software will be made available to Sdu as a hosted, Software as a Service, solution for the entire advertising workflow. It will also include the self-service portal AdOnline for ad booking and creation. Dedicated interfaces will be built to communicate with existing Sdu software systems to guarantee up to date, synchronised data across all platforms.
Sdu will use the AdFactory system for the entire ad management of their magazines, newsletters and websites.

Sandra Camonier, Business Project Manager at Sdu said: “AdFactory’s seamless coupling between ad-booking, -production and -invoicing, offers a very efficient workflow with always up-to-date status overview. It eliminates a lot of manual checks and interventions.”

Rob van Dorp, Director/owner of AdFactory International added:  “Because of the flexibility of both our software as well as our company itself, a perfect match with Sdu’s existing software systems can be established.”

The implementation project is due to deliver a ‘Go Live’ end of September this year.

About Sdu Uitgevers:
Sdu was founded in 1814 as the “Algemeene Landsdrukkerij” (the official government publisher). It became a private company in 1988 under the name Sdu and was in 2013 acquired by the French Publishing house ELS (Editions Lefebvre Sarrut).
Sdu has over 300 employees, and publishes a large number of magazines, websites and newsletters with up to date information regarding laws and regulations for financial, legal and government professionals. Sdu believes that progress is different for all our customers. Therefore Sdu won’t be guided by what is possible, but by customer’s needs; based upon this, Sdu develops flexible products, both online and offline that will help customers move forward.

About AdFactory International:
AdFactory-International, founded 2003 in the Netherlands, develops and markets advertising- and editorial workflow software for publishing companies. Initially targeted to medium size publishers of papers and magazines, it has now evolved to supplying flexible software solutions for print and online publications. Currently over 700 titles in the Netherlands, Germany, UK, and even New Zealand are published using AdFactory software.


Sept. 2014:
Our combined stand with Roxen at the IFRA World Publishing Expo Oct. in Amsterdam. 
The software of AdFactory International combined with that from Roxen offers a complete browser based publishing workflow for both print and online.
Some new functional modules:
    * AdFactory Invoicing module, suited for digital invoicing.
    * New Photo upload module for the RedaFact web portal
    * New graphical presentation of AdFactory reports
 Our software is also online available on subscription base via our  Hosted Publisher Service,  HOPUS.  Of course all these online modules are compatible with the iPad and other tablets!


30 april 2014
We are at the Publishing 360, Dublin, Ireland.



25 february 2014
We are at the P&ME Publishing & Media Expo at Earls Court, London!


7 october 2013
We are there! @ IFRA 2013 Berlin.
Come and visit us at our stand 255, Hall 2.2
AdFactory International, IFRA 2013 @ hall2.2, stand 255
18 march 2013
Come and visit us at media.expoin Mainz, RheinGold Halle!
Media.expo 2013
Febr. 28th 2013, We are at the Publish and Media Exhibition , Earls Court, London


London, 26/2/2013

At the coming publish and mediashow in London, AdFactory International will be introducing a new CRM module to its existing ad booking&production software for publishers.

Where the previous CRM module could handle all telephone contact moments and other agreements made with your customer, this new CRM module tracks all email communication, and assigns not only outgoing but also incoming emails automatically to the right customer.

Because of the browser based nature of the AdFactory software, every user logged into the system with the correct rights, can view all communication with that specific customer, i.e. notes, agreements and emails, listed chronologically.

Of course email-attachements can be handled as well so that a specific offer sent to the customer, can be found in a second. Also when the customer sends ad material, it can automatically be coupled to the ad booking and forwarded to the studio for production.

Because of its high performance database, key-word search enables lightning fast results.

AdFactory’s new CRM module gives a quick and clear overview of all communication per customer, so that every contact moment can be based upon the latest en up to date information related to ad selling and booking!


5 september 2012
Our booth at Media.Expo!! With a great scenic view across the river Rhine!
AdFactory@Media.Expo booth
4 august 2012
Visit us at the Media.Expo 2012!
AdFactory International @ Media-Expo 2012
Media-Expo 2012, Press text ( German ) 
10 october 2011
Our stand at the IFRA EXPO 2011.
5 september 2011

New AdFactory installation in UK.

The Sunday Sport, back now under new ownership, has ordered an AdFactory AdBooking System from PP Systems. The order includes automatic generation of PDFs for the lineage ads, automated ad layout and Ad Flow, Ad Factory’s production tool. The system which is web based is quick to configure and install and will go live end of August.
The Sunday Sport is considering future expansion with AdFactory’s new Editorial System "RedaFact".

PP Systems supply and support Adfactory products, to learn more, email PP Systems or phone 01290 551543